Case Study
Digital Transformation for PERC
Propane Education & Research Council
THE CHALLENGE
Streamlined and Accessible Pathways
In 2017, Silent Quadrant analyzed the Propane Education and Research Council’s (PERC) cybersecurity, IT, and data infrastructures and found that across the organization, workflows and processes were non-existent and many divisions of the business were distinctly siloed.
The Solution
Digital-First Organization
Since then, Silent Quadrant has been systematically disassembling 25 years of legacy infrastructure while laying the foundation of new, open, modular, and agile platforms, allowing for a profound DIGITAL TRANSFORMATION. At the same time, Silent Quadrant has worked to transform and position PERC as a digital-first organization with a focus on DIGITAL ALIGNMENT.
Silent Quadrant determined that designing a dynamic ecosystem that connects digital resources inside and outside of the organization was the essential path forward to create the highest value for those whom the organization serves.
Silent Quadrant helped PERC accomplish this in four ways:
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Digital transformation is a foundational change in how an organization delivers value to its customers. Driving transformation involves people, processes and platforms and required breaking the data center, fulfillment, and PERC office silos that were once prevalent.
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Silent Quadrant equipped PERC with tools to communicate about these changes with their entire organization and networks and developed a strategic plan to sustain this digital transformation through: workforce transformation, data- driven messaging, Autogas network expansion and market growth.
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Silent Quadrant also outlined the necessary steps to achieve their move to being a digital-first organization, including:
RELAUNCH OF PROPANE.COM
Initial relaunch of Propane.com merged multiple disparate domains into a cohesive, rebranded eco-system with the goal of eliminating technical debt and centralizing critical business data.ECOMMERCE ENABLEMENT
Launch a feature-rich ecommerce platform supporting both public and gated purchasing of marketing materials.HUBSPOT INTEGRATION
Integrate website with a centralized CRM to provide reliable data integrity and marketing to propane audiences and users spanning multiple roles.LEARNING CENTER
Expansion of member-only dashboard to include safety and training materials.HOMEPAGE REDESIGN
Revamped the homepage to encourage scrolling and engagement with content down the page and across the site.
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Silent Quadrant also worked to produce a secure integrated platform ecosystem through data extraction, data generation, industry data authority, data analysis, contextual data blending/machine learning, and strategy shaping.
The Result
Industry’s Lighthouse
By further enhancing IT governance, mapping, and automating processes, tracking performance, and continuously optimizing, PERC embraces a process platform approach. This enables PERC to maintain a robust and leading digital-first ecosystem, while also achieving a clear demonstration of value for both the organization and the industry which PERC serves.
Digital transformation has enabled PERC to not only survive but thrive in these uncertain times with a foundation of digital security. This new, more agile PERC is the industry’s lighthouse, providing access, answers and guiding the way.
“We have undertaken an unprecedented digital transformation. It makes us better today, and it gets us ready for tomorrow.”