In an era where digital interactions are woven into the fabric of daily life, the ethical nuances of cybersecurity have come to the forefront, demanding careful consideration. At the heart of this discourse lies the intricate interplay between organizations' data safeguarding responsibilities and the ethical considerations that accompany data collection and monetization.

In August, 2022 the Electronic Frontier Foundation (EFF) reported on its investigation into Fog Reveal, a tool used by police to search large amounts of location data to surveil suspects without a search warrant. Fog Data Science, the company behind the Fog Reveal technology, purchases geolocation data from around 250 million devices collected by tens of thousands of apps, then aggregates the data into a searchable database containing what the company claims amounts to "hundreds of billions of records." Fog uses advertising identification numbers (Ad Ids) to target a person's location and interests, and claims the data is anonymized.